Listing your business on Google is a major step towards having a complete online presence, but it doesn’t end there. Even though a Google Business Profile (formerly Google My Business) is not a social profile per se, it needs the same amount of nurturing. You need to make sure that the information on the listing is up to […]
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When looking for the best way businesses can reach customers, one communication method stands out—texting, also known as SMS. Of all the messaging options available, the texting app on cell phones remains the most used and most popular, surpassing third-party apps and even email and phone as the preferred way for businesses and consumers to
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If you own a food truck you know how competitive the industry can be. Colourful trucks with mouthwatering images can be found throughout cities, parked on side streets, in vacant lots and outside transit hubs where potential customers pass by. Capturing the attention of passersby is crucial if a food truck is going to be
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Email and text messages are both powerful means of communication, but they’re not created equally. What might be an effective text might not be a good email and vice versa. Texting tends to be high-priority, concise, fast and conversational whereas email tends to be low-priority and long-form. Below, we cover email vs. text and identify
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SMS polling flips the marketing script. It shines a spotlight on your customers and asks them, “So, what do you think?” It’s a simple enough concept, but there’s more to this text message marketing technique than meets the eye. Curious about how your business can use SMS polling? Let’s take a look at what it
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More Customers, More often and Spending More each Time