Text message marketing is a continuously growing trend among businesses in every industry. It’s one of the most effective, affordable marketing strategies, and it’s easy to use, which makes it a great choice for every small business.
Most florists typically operate small businesses focused on their local customer base, though this isn’t always enough to support traditional advertising. This is why SMS marketing for a floral business becomes the best option for them.
If you own a floral business, then learn how SMS marketing can help grow your bottom line and brand recognition with the help of text messaging campaigns.
How Can Text Message Marketing Grow Your Floral Business?
SMS marketing for floral businesses comes with a wide range of opportunities for affordable, effective development. When used correctly, these opportunities can turn into tangible results.
In truth, the competition among florists is quite fierce, but with the right SMS marketing strategy, you can make your name known and solidify your place in the market. To help you make the most out of text message marketing for your floral business, we’ve collected a few tips on how to strategically use it!
Increase Brand Awareness: This can easily be done by inserting a link to your floral business’ website in the text message with clever and engaging messages. Make sure to have a clear call-to-action, as well as a message that is relevant to the customers you are texting! By using text message marketing campaigns cleverly, you will be able to increase your brand awareness and increase your business’s recognition among potential customers.
2:35 P.M.
Hi Janice! Thanks for stopping by the shop the other day. Have you checked out our website? We’ve got lots of great tips to help keep your flowers and plants looking great longer! website.com/blog
4:50 P.M.
We’re going live on Facebook and YouTube in 15 minutes to talk about flower arrangement techniques. Join us and get your questions answered live. facebook.com/yourpage or youtube.com/yourchannel
Use Referrals: Another way of gaining clients is by using SMS marketing to encourage customers to “refer a friend.” In exchange for a referral, offer your referrers different percentage-based discounts, vouchers or coupons on future orders! This will increase retention and spur engagement! As for the clients who come to you through referrals, you can offer them moderate discounts as an indication of a first-time order, customer-oriented policy.
11:30 A.M.
Thank you for being a VIP customer, Sanjay! Can you think of 1 or 2 people that might want to be a VIP, too? Send them the code below and if they redeem it, we’ll give you a 10% coupon for your next purchase! REFERRAL CODE: 822042
3:45 P.M.
Hi Steve. We’re running a social share contest! Tell your friends about us on FB and you could win a $100 gift certificate. Visit our website for details!
Send Reminders: Remind your customers about different special events to ensure they order flowers for their loved ones! From birthdays and anniversaries to holidays like Mother’s Day and Valentine’s Day. Don’t forget to include a link to your website that showcases your most beautiful flowers and bouquets!
4:30 P.M.
Michael, Valentine’s Day is still 6 days away, but you shouldn’t wait to order flowers. Reserve the freshest and best bouquet now to make the day special! Call 647-424-2144 to order before supplies run out!
11:00 A.M.
Happy birthday, Cassandra! We’ve got a special gift for you to celebrate! Swing by this week and show this message to get 50% off any flower arrangement!
SMS marketing provides a number of creative ways to promote your floral business and gain new customers compared to traditional advertising!
Text Message Marketing: Benefits for Floral Businesses
To give you a better idea of why SMS marketing is the most beneficial, affordable choice for your floral business, we’ve highlighted some of the top benefits of VIPTap’s customer marketing platform! Many of these will be noticeable within a short period of time after you start implementing well-targeted, relevant text messaging campaigns.
High Response Rates: SMS marketing has one of the highest open rates of all marketing avenues, consistently at about 98%! Why? Because everyone in your direct market that owns a cell phone checks it multiple times daily. The best part is, reading a text message doesn’t require an Internet connection which makes things easier for everyone. Your customers will receive your marketing text instantly, likely read it within minutes, and if interested in your offer, respond just as quickly! With SMS marketing, you can expect a high response rate because customers have allowed you such personal contact with them. It means they are interested in your services and promotions!
Cost-Effective and Time-Saving: SMS marketing is all about simplicity and speed. Organizing an SMS marketing campaign is simple—you just need to be relevant and concise with your information. Besides being affordable, text messaging marketing can save money for your budget in other ways too. For example, a delivery confirmation would surely save your team a wasted and useless trip.
Increased Revenue: By promoting your floral business via text messaging campaigns, you will soon notice a revenue boost together with an increase in the number of your customers. The customers are the fuel of your bottom line – increase their loyalty by sending the right text messages to the right people, this will naturally lead to a rise in the bottom line.
Solid Customer Database: The customers you acquire from text messaging marketing campaigns will form your customer database. This can help you learn about their preferences in a data-driven manner and send specific targeted messages about your special offers or events. With VIPTap, you can even group them and send personalized and relevant messages! How do you personalize it? Using VIPTap’s system you can always include your customer’s names to address them directly!
Ready to learn how VIPTap’s text message marketing system can benefit your florist business with efficient, affordable text message marketing? Check out our 5-minute demo to take our platform for a test drive and see how we can help boost your bottom line today!