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Texting has been around for more than a quarter-century. For much of that time it was used primarily for communicating with friends and family, but SMS is well on its way to becoming the primary method businesses use to communicate with consumers and vice versa. Business texting is gaining momentum because of its ease of […]

At some point in time, you’ve likely received a text with an acronym, abbreviation or slang term that left you confused. Maybe you’re well-versed in a few common text acronyms like “lol” or “OMG” but not so familiar with internet speak like “Sus” or “Tea,” which are phrases that eventually become text slang. Whether you’re

It is no secret that the ROI on SMS marketing campaigns can be huge. Many of today’s major marketers use text messaging to collect leads from their audiences deliver coupons that drive sales, and engage their prospects to become customers. In this guide, we will outline the step-by-step ways to establish your first SMS contest.

There’s hard evidence that shows restaurant promotions can get more guests through your doors and more dollars in your tills. But just running a promotion for the sake of it or at random doesn’t guarantee success for your restaurant. You’ll want to have a look at the data and choose a promotion that will fit both your

If texting represents uncharted territory, then you need these six do’s and don’ts on writing SMS for marketing campaigns. You know your audience. You know what email messaging resonates with them. You have that one Facebook ad that outperforms the rest and your Instagram captions are spot on. As great as these channels are–and the