A slow business season, month or even week can take your fiscal projections from optimistic to problematic. Fortunately, there are several steps you can take to reengage your prospects.
Not sure what to do when business is slow? Let’s look at six ways you can leverage SMS to turn that revenue trickle back into a full-on revenue stream.
Signs Your Business is in a Slow Season
Before you panic about the state of your business, it’s worth taking a step back and checking that business is actually slowing down.
Dig into your data and see if any of the following statements apply to your company:
- Web or foot traffic is lower than usual
- Sales or revenue are trending downward
- Cash flow is minimal or nonexistent
- Overall growth has leveled off
If these signs of slow business feel familiar, it might be time to take action.
Of course, some fluctuations in revenue or traffic are perfectly normal. But when slow days turn into slow weeks, it’s time to focus on nurturing existing leads and generating new ones.
6 SMS Ideas for the Off-Season
Broadcasting targeted, well-timed mass messages can help you bring your slow business back to its usual self. Even if you’re not prone to slow periods, you can still leverage these six methods to drive conversions—as long as you follow business texting etiquette.
1. Offer Off-Season Specials
If you want to bring customers back to your website or store, you need to give them a reason. Sending out a text promoting a flash or one-day surprise sale can encourage those “on the fence” customers to take a second look at your offerings.
One-day sales also come with a time limit, which creates a sense of urgency. Urgency in marketing encourages consumers to follow through with a task—in this case, completing a purchase on your site.
2. Gear Up for Busy Season with Early Bird Deals
You can transfer traffic from your busiest weeks to your slow periods by offering early bird discounts. Every customer that completes a transaction now is one you won’t have to worry about later.
These “sign up now and save” offers can provide you with extra cash in the short term and yield loyal customers who look forward to the next season in the long term. Early bird deals are beneficial if your business model relies on subscriptions, multi-pass memberships or season passes.
You can also use early bird messaging to generate hype for a soon-to-be-released product or service.
3. Work on Gathering Reviews and Testimonials
With 80% of shoppers trusting online reviews as much as personal recommendations, having a website full of honest testimonials is essential. You can gather this “social proof” by contacting past customers via text message.
Provide a direct link to a product review page in your message, and you’ll have plenty of glowing reviews before you know it. This influx of traffic and conversation may put you on the radar of more people than ever.
4. Upsell and Cross-Sell Existing Customers
If you have a customer’s number, that means they’re already interested in what you offer. Use this knowledge to upsell or cross-sell to your loyal followers.
By utilizing the data you already have, you can pinpoint who to retarget. From there, you might send customers who purchased an entry-level product or service a link to an upgraded version. Similarly, you can recommend relevant add-ons or complementary options.
5. Educate Your Customers
As tempting as it is to keep pushing your products and services when business is slow, sometimes it’s better to take a more conversational approach. Not every text message needs to be a coupon or a call to action.
Instead, consider sending educational messaging. Depending on your business, you might send texts about:
- Special care instructions
- Ways to better use the product or service
- Clarifications of new features
- New blog posts full of information
These types of messages keep you top of mind and show your customers you care—without coming across as too “salesy.”
6. Incentivize Referrals
You already have access to a substantial network of potential shoppers: your existing customers. To grow your subscriber list, try reaching out to your current customer base and encourage them to share your offerings with a friend.
For example, you could send out a link to a referral code. If your customer shares this link with friends or family, they could gain access to promos, exclusive content or limited products.
Continue Your Business Growth With VIPTap
With 85% of smartphone users preferring texts over email or phone calls, SMS is the obvious choice for communicating with customers. While many businesses have jumped on this trend by sending order confirmations and updates via text, SMS marketing is still less common than you might think.
With that in mind, you can apply these SMS ideas anytime business slows down and avoid extended periods of sluggishness. Now all you need is a way to send those texts.
Whether you’re looking for SMS or MMS solutions, VIPTap can help you supercharge your business—whether it’s the slow season or not.
Smart Insights. The Psychology of Urgency: 9 Ways to Drive Conversions. https://www.smartinsights.com/digital-marketing-strategy/psychology-urgency-9-ways-drive-conversions/
Trustpilot. Social proof: What is it, and why is it important for eCommerce? https://business.trustpilot.com/reviews/build-trusted-brand/what-is-social-proof-and-why-is-it-important-for-marketing
PC Mag. Businesses, Take Note: Your Customers Prefer Texts. https://www.pcmag.com/news/businesses-take-note-your-customers-prefer-texts